The Heart of Snick-A-Doodle

Snick-a-Doodle was born not from strategy, but from love. The love of a Masi(A.K.A Aunt) who found her greatest joy in the sparkle of little eyes, the echo of giggles, and the magic of endless questions.

Every child the Masi held, played with, or told a story to was a reminder that childhood is fleeting  but its wonder lasts a lifetime. She dreamed of capturing that wonder, of creating playful tools that could turn learning into laughter and imagination into confidence.

That dream became Snick-a-Doodle , a brand built on love, curiosity, and the belief that every child carries a universe inside them. Through every flashcard, every storybook, every activity kit, Sheetal’s hope is simple: to make childhood a little more magical, and learning a little more joyful.

Because sometimes, the smallest giggles create the biggest worlds.

Krishiv (Age 4) – Chief Curiosity Officer

Every brand needs a spark, and for Snick-a-Doodle, that spark was Krishiv. With his endless “Why, Masi?” questions and wide-eyed wonder, he became the reminder that children don’t just learn from answers, they learn from curiosity. Whether it was asking for “one more story” at bedtime or turning everyday moments into discoveries, Krishiv showed us that the world looks magical through a child’s eyes. His love for exploring, building, and questioning inspired us to create tools that fuel imagination and keep curiosity alive.

Nitara (Age 4) – Chief Giggle Officer

If Krishiv brought the questions, Nitara brought the joy. Her giggles, doodles, and endless excitement reminded us that learning should feel light, happy, and playful.

She would flip through pages, sing along to stories, and proudly say, “I can do it myself!” teaching us that confidence grows when children are given space to explore. Nitara’s love for colours, music, and silly fun became the heartbeat of Snick-a-Doodle, reminding us that joy is the secret ingredient to meaningful learning.

Together, these two little souls turned everyday giggles and questions into the foundation of Snick-a-Doodle, a brand built with love, play, and the magic of childhood.